No consultant can ensure an optimized web page for search engine without adequate content in it. Website content development has dual tasks of keeping the natural flow of content to reach website visitors and appropriate key phrase density to earn favour of search engines.
What is the website for?
Due to the business paradigms and marketing criteria, the site owners tend to put their entire effort to make the site visible to search engines – they optimize the website for search engines. There are many instances when they forget the situation where the consumers or visitors in flesh and blood use the website after finding it through search engines. Usability factor comes in.
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